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~institution:"Friedrich-Schiller-Universität Jena"
~subject:"Marke"
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Markenfit und Markenwirkung : theoretische Modellierung, methodische Validierung und empirische Befunde
Sturm, Hans-Jörg
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2011
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1. Aufl.
Persistent link: https://www.econbiz.de/10009234851
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