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~institution:"German American Conference on Industrial Marketing <1984, Mainz>"
~person:"Backhaus, Klaus"
~person:"Grewal, Dhruv"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~subject:"B-to-B-Marketing"
~subject:"Konsumentenverhalten"
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B-to-B-Marketing
Konsumentenverhalten
Industriebetrieb
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Marketing
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Absatz
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Business-to-business marketing
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Deutschland
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Deutschland <Bundesrepublik>
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Germany
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Investitionsgütermarketing
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Kongress
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Mainz <1984>
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Marktforschung
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Backhaus, Klaus
Grewal, Dhruv
Khare, Arpita
Malhotra, Naresh K.
Albers, S.
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Albers, Sönke
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Wilson, David T.
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German American Conference on Industrial Marketing <1984, Mainz>
Springer Gabler <Firma>
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Verlag Dr. Kovač
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Westfälische Wilhelms-Universität Münster
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ECONIS (ZBW)
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Industrial
marketing
: a German-American perspective ; with 29 tables
Wilson, David T.
;
Albers, S.
-
1986
Persistent link: https://www.econbiz.de/10000071588
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