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~institution:"German-French-Austrian Conference on Quantitative Marketing <4, 2010, Wien>"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of retailing and consumer services"
~language:"eng"
~type_genre:"Article in journal"
~type_genre:"Congress report"
~type_genre:"Hochschulschrift"
~type_genre:"Sammelwerk"
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
Journal of retailing and consumer services
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Special section: Advancing quantitative marketing
Wagner, Udo
(
contributor
)
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 961-1041
Persistent link: https://www.econbiz.de/10010364048
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