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~institution:"Gesellschaft Entwicklung, Konstruktion, Vertrieb"
~institution:"Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde"
~institution:"Universität Mannheim"
~institution:"Universität St. Gallen"
~person:"Gecer, Gökhan"
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Beziehungsmarketing
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Consumer behaviour
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Customer value
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customer lifetime value
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Gecer, Gökhan
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Gesellschaft Entwicklung, Konstruktion, Vertrieb
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
Universität Mannheim
Universität St. Gallen
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ECONIS (ZBW)
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Essays on digital marketing strategies : an analytical investigation
Gecer, Gökhan
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2021
Persistent link: https://www.econbiz.de/10012799160
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