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~institution:"Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues - GEWISOLA"
~institution:"ISM University of Management and Economics"
~institution:"Springer Fachmedien Wiesbaden"
~isPartOf:"Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim"
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Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues - GEWISOLA
ISM University of Management and Economics
Springer Fachmedien Wiesbaden
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Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
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49th Annual Conference, Kiel, Germany, September 30-October 2, 2009
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Kundenrückgewinnungsmanagement : organisationale Erfolgsfaktoren und Besonderheiten des Business-to-Business Kontexts
Gwinner, Olivia
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2019
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