Grebitus, Carola; Menapace, Luisa; Bruhn, Maike - Gesellschaft für Wirtschafts- und Sozialwissenschaften … - 2008
In today’s saturated food markets with increasingly homogeneous products food quality provides an opportunity for product differentiation. We want to answer the question what determines the use of extrinsic quality cues (brands, seals of approval) in consumers’ pork purchase decision....