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~institution:"Gesellschaft zur Erforschung des Markenwesens"
~institution:"Universität Mannheim"
~subject:"Kundenintegration"
~subject:"Markentreue"
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Kundenintegration
Markentreue
Brand loyalty
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Consumer behaviour
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Data Mining
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Data mining
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Frankfurt <Main,1998>
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Kongress
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Konsumentenverhalten
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Market research
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Marktforschung
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Borchers, Oliver
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Kuester, Sabine
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Lips, Peter
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Gesellschaft zur Erforschung des Markenwesens
Universität Mannheim
Springer Fachmedien Wiesbaden
6
National Bureau of Economic Research
4
Information Resources Management Association
3
Martin-Luther-Universität Halle-Wittenberg
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AMA Summer Academic Conference <2019, Chicago, Ill.>
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American Marketing Association
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Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues - GEWISOLA
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IGI Global
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Johannes Kepler Universität Linz
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Leuphana Universität Lüneburg
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Markendialog <2, 1998, Frankfurt, Main>
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Otto-Friedrich-Universität Bamberg
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Technische Universität Bergakademie Freiberg
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Verlag Dr. Kovač
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ECONIS (ZBW)
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Mining unstructured data for market insights : a study of representation learning and its value for marketing
Borchers, Oliver
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2020
Persistent link: https://www.econbiz.de/10012392551
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Strategien zur Schaffung und Erhaltung von Markenloyalität : Februar 1998
Lips, Peter
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)
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1998
Persistent link: https://www.econbiz.de/10004874090
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