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~institution:"GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung"
~subject:"Credit cards"
~subject:"Experiment"
~subject:"Preismanagement"
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Kognitive und affektive Verarbeitung von Preisinformationen : theoretische und empirische Analysen der Bedeutung von preisbezogenen Emotionen für das Konsumentenverhalten
Wüllner, Katharina
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2015
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1. Aufl.
Persistent link: https://www.econbiz.de/10011281320
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