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~institution:"Global Marketing Conference <2012, Seoul>"
~isPartOf:"Journal of business research : JBR"
~subject:"United States"
~subject:"World"
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Special section: Exploring globalization and marketing performance at the 2012 Global Marketing Conference at Seoul
Global Marketing Conference <2012, Seoul>
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2053-2184
Persistent link: https://www.econbiz.de/10010400163
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