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~institution:"Gottfried Wilhelm Leibniz Universität Hannover"
~institution:"RWTH Aachen"
~institution:"Springer Fachmedien Wiesbaden"
~person:"Lorscheid, Peter"
~type_genre:"Aufsatzsammlung"
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Lorscheid, Peter
Breyer-Mayländer, Thomas
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Gottfried Wilhelm Leibniz Universität Hannover
RWTH Aachen
Springer Fachmedien Wiesbaden
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Kundengewinnung und Kundenbindung bei Presseabonnements : aktuelle Methoden und praktische Erfahrungen
Breyer-Mayländer, Thomas
;
Keil, Matthias
;
Hofmann, Markus
-
2019
Persistent link: https://www.econbiz.de/10012021906
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