Sun, Monic - Graduate School of Business, Stanford University - 2008
. Among the 100 best-selling magazines on Amazon.com as of November 9, 2006, 49
(49%) offer free trials through electronic …
No. of Mags No. of Mags with Trials % of Mags with Trials
Amazon.com 100 49 49
2000-2006 Award 13 4 31
2001-2006 Award 11 …