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Les modèles de diffusion d'innovations en marketing et l'adoption d'Internet en France
Fornerino, Marianela
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HAL
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2002
marketing. Le modèle de
Bass
(1969), le plus classique, a été ajusté aux estimations faites par Médiamétrie. Les effets d …
Persistent link: https://www.econbiz.de/10010549125
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