Parguel, Béatrice; Delécolle, Thierry; … - HAL - 2014
associated with higher perceived quality, uniqueness, and conspicuousness for a fictitious low-end brand. In Study 2, we confirm … this positive influence for a real low-end brand, and show that it transfers to brand attitude through perceived quality … higher level brand. In a pioneering attempt to evaluate the effects of price display in the luxury sector, this paper adds …