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~institution:"Harvard Graduate School of Business Administration"
~institution:"Springer-Verlag GmbH"
~language:"eng"
~person:"Kotler, Philip"
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The quintessence of strategic management : what you really need to know to survive in business
Kotler, Philip
;
Berger, Roland
;
Bickhoff, Nils
-
2016
-
Second edition
Persistent link: https://www.econbiz.de/10011438181
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