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~institution:"Harvard Graduate School of Business Administration"
~institution:"Thüringen / Landesregierung"
~person:"Meehan, Sean A."
~subject:"Beziehungsmarketing"
~subject:"Relationship marketing"
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Simply better : winning and keeping customers by delivering what matters most
Barwise, Patrick
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Meehan, Sean A.
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2004
Persistent link: https://www.econbiz.de/10001830108
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