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~institution:"Harvard Graduate School of Business Administration"
~subject:"Beziehungsmarketing"
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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Universität Freiburg <Schweiz> / Internationales Institut für Management in Telekommunikation
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Simply better : winning and keeping customers by delivering what matters most
Barwise, Patrick
;
Meehan, Sean A.
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2004
Persistent link: https://www.econbiz.de/10001830108
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