//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~institution:"Harvard Graduate School of Business Administration"
~subject:"Luxury goods"
~subject:"Markenimage"
~subject:"Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marke"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Luxury goods
Markenimage
Marketing
Markenartikel
2
Brand
1
Brand management
1
Competition
1
Einzelhandel
1
Handelsmarke
1
Innovation
1
Markenführung
1
Markenname
1
Markenpolitik
1
Marketing management
1
Marketingmanagement
1
Retail trade
1
Store brand
1
Werbung
1
Wettbewerb
1
more ...
less ...
Type of publication
All
Book / Working Paper
1
Language
All
English
1
Author
All
Kumar, Nirmalya
1
Steenkamp, Jan-Benedict E. M.
1
Institution
All
Harvard Graduate School of Business Administration
Springer Fachmedien Wiesbaden
40
NetLibrary, Inc
6
Haufe-Lexware GmbH & Co. KG
5
American Marketing Association
4
Fachhochschule Reutlingen / European School of Business
4
Verlag Dr. Kovač
4
De Gruyter Oldenbourg
3
National Bureau of Economic Research
3
Christian-Albrechts-Universität zu Kiel
2
Edward Elgar Publishing
2
European Association for Industrial Marketing Research
2
Gesellschaft zur Erforschung des Markenwesens
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Autohaus Buch und Formular
1
Bauhaus-Universität Weimar
1
Bauhaus-Universitätsverlag Weimar
1
Books on Demand GmbH <Norderstedt>
1
Brandsboard e.V.
1
CAMPUS 02 - Fachhochschule der Wirtschaft / FH-Bachelorstudiengang Marketing & Sales
1
Campus Verlag
1
Chambre de commerce et d'industrie de Paris
1
DerMarkentag <Veranstaltung> <8., 2021, Online>
1
EBS Business School
1
Eidgenössisches Institut für Geistiges Eigentum
1
Erich-Schmidt-Verlag <Berlin>
1
European Travel Commission
1
European University Institute
1
Friedrich-Schiller-Universität Jena
1
Fördergesellschaft Marketing (FGM) e.V.
1
German American Conference on Industrial Marketing <1984, Mainz>
1
Gesamtverband Kommunikationsagenturen GWA
1
Goethe-Universität Frankfurt am Main
1
Industrial Marketing Research Association
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Private label strategy : how to meet the store brand challenge
Kumar, Nirmalya
;
Steenkamp, Jan-Benedict E. M.
-
2007
Persistent link: https://www.econbiz.de/10003350841
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->