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~institution:"Haufe-Lexware GmbH & Co. KG"
~institution:"Markenverband"
~language:"deu"
~subject:"Neuromarketing"
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Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
Bruhn, Manfred
(
ed.
);
Köhler, Richard
(
ed.
)
-
2010
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