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~institution:"Helmut-Schmidt-Universität"
~language:"deu"
~source:"als-doc"
~source:"econis"
~subject:"Internationales Marketing"
~type_genre:"Thesis"
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Internationales Marketing
Consumer behaviour
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Fantapié Altobelli, Claudia
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Fehling, Tina
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Helmut-Schmidt-Universität
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Schriftenreihe Studien zum Konsumentenverhalten
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USB Cologne (business full texts)
ECONIS (ZBW)
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Globale Markenführung und Konsumentenverhalten : Konsumentenwahrnehmung der globalen Markenführung und der Globalität von Marken
Fehling, Tina
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2010
Persistent link: https://www.econbiz.de/10013435812
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