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~institution:"IGI Global"
~institution:"Netzwerk Qualitative Gesundheitsforschung <Magdeburg>"
~institution:"Springer International Publishing"
~isPartOf:"Palgrave pivot"
~subject:"Consumer behaviour"
~subject:"Decision theory"
~subject:"Informatik"
~subject:"Soziologie"
~subject:"Verbraucherverhalten"
~subject:"Verhalten"
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Netzwerk Qualitative Gesundheitsforschung <Magdeburg>
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Brand hate : navigating consumer negativity in the digital world
Kucuk, S. Umit
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2016
Persistent link: https://www.econbiz.de/10014012237
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