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~institution:"IIF - Institut für Industriekommunikation und Fachmedien GmbH / Apprimus Verlag"
~institution:"Springer Gabler <Firma>"
~institution:"Steria Mummert Consulting AG"
~person:"Tomczak, Torsten"
~type_genre:"Case study"
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IIF - Institut für Industriekommunikation und Fachmedien GmbH / Apprimus Verlag
Springer Gabler <Firma>
Steria Mummert Consulting AG
Springer Fachmedien Wiesbaden
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Corporate Brand
Management
: Marken als Anker strategischer Führung von Unternehmen
Esch, Franz-Rudolf
(
ed.
);
Tomczak, Torsten
(
ed.
); …
-
2019
-
4., überarbeitete und erweiterte Auflage
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