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~institution:"IIF - Institut für Industriekommunikation und Fachmedien GmbH / Apprimus Verlag"
~institution:"Springer International Publishing"
~institution:"Steria Mummert Consulting AG"
~institution:"Universität Mannheim"
~subject:"Social web"
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Search: subject_exact:"Soziale Medien"
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Social web
Social Web
12
Online-Marketing
6
Internet marketing
5
Consumer behaviour
4
Electronic Commerce
4
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4
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4
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4
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IIF - Institut für Industriekommunikation und Fachmedien GmbH / Apprimus Verlag
Springer International Publishing
Steria Mummert Consulting AG
Universität Mannheim
IGI Global
108
Springer Fachmedien Wiesbaden
71
National Bureau of Economic Research
49
Books on Demand GmbH <Norderstedt>
9
Nomos Verlagsgesellschaft
9
World Bank Group
9
American Marketing Association
8
Edward Elgar Publishing
7
Friedrich-Schiller-Universität Jena
7
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6
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6
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5
Technische Universität Dresden
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epubli GmbH
5
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
3
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3
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ECONIS (ZBW)
12
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1
Essays on trust and online peer-to-peer markets
Isaak, Andrew
-
2018
Persistent link: https://www.econbiz.de/10012157319
Saved in:
2
On remote and on-site participative funding mechanisms: using the example of reward-based crowdfunding and pay-what-your-want
Rottler, Maren
-
2021
Persistent link: https://www.econbiz.de/10012694764
Saved in:
3
Mining unstructured data for market insights : a study of representation learning and its value for marketing
Borchers, Oliver
-
2020
Persistent link: https://www.econbiz.de/10012392551
Saved in:
4
Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016
Rinaldi, Rinaldo
(
ed.
);
Bandinelli, Romeo
(
ed.
)
-
IT4Fashion <6., 2016, Florenz>
-
2017
Persistent link: https://www.econbiz.de/10011619353
Saved in:
5
Mobile marketing channel : online consumer behavior
Shareef, Mahmud Akhter
;
Dwivedi, Yogesh Kumar
;
Kumar, Vinod
-
2016
Persistent link: https://www.econbiz.de/10011484549
Saved in:
6
Digital entrepreneurship : definitions, business models, and network externalities
Steininger, Dennis M.
-
2016
Persistent link: https://www.econbiz.de/10011570680
Saved in:
7
Social media management : technologies and strategies for creating business value
Looy, Amy van
-
2016
Persistent link: https://www.econbiz.de/10011344736
Saved in:
8
Online brand communities : using the social web for branding and marketing
Martínez-López, Francisco J.
;
Anaya-Sánchez, Rafael
; …
-
2016
Persistent link: https://www.econbiz.de/10014011166
Saved in:
9
Entwicklung eines Gestaltungsmodells für ein Anreizsystem von Communities of Interest
Brenken, Benedikt
-
2015
-
1. Auflage
Persistent link: https://www.econbiz.de/10013446700
Saved in:
10
Managementkompass Shareconomy : Trends: Kontroverse um das Teilen ; Think Tank: Wissen gemeinsam nutzen ; Praxis: Städtisches Klinikum München, Yello Strom
Czotscher, Eric
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010426643
Saved in:
1
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