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~institution:"INSEAD"
~subject:"Beziehungsmarketing"
~subject:"Marketingmanagement"
~subject:"United States"
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Beziehungsmarketing
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Consumer behaviour
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Market research
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Coughlan, Anne T.
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Malaviya, Prashant
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Soberman, David A.
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Spargo, Sarah
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INSEAD
National Bureau of Economic Research
58
American Marketing Association
29
Springer Fachmedien Wiesbaden
13
Friedrich-Schiller-Universität Jena
6
IGI Global
5
Information Resources Management Association
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Books on Demand GmbH <Norderstedt>
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USA / Bureau of Foreign and Domestic Commerce
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European Society for Opinion and Marketing Research
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NetLibrary, Inc
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A. C. Nielsen Company <Northbrook, Ill.>
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AMA Summer Academic Conference <2019, Chicago, Ill.>
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AMA Summer Academic Conference <2021, Online>
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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American Council on Consumer Interests
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Relating to customers : how and when to strengthen your customer relationships
Malaviya, Prashant
(
contributor
);
Spargo, Sarah
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001656808
Saved in:
2
The strategic role of outlet mall retailing
Coughlan, Anne T.
(
contributor
); …
-
2002
-
[Elektronische Ressource], rev. version of 99/43/MKT
Persistent link: https://www.econbiz.de/10001651374
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3
Setting prices in an online world : when price costumization works (... and when it doesn't)
Reinartz, Werner J.
(
contributor
)
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001630979
Saved in:
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