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~institution:"IP Deutschland GmbH <Köln>"
~institution:"Shaker Verlag"
~subject:"Consumer behaviour"
~subject:"Telekommunikation"
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Die Wirkung des Nostalgiegefühls auf die Bewertung von Produkten : ein Beitrag zur Werbewirkungsforschung
Stock, Carolin
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2015
Persistent link: https://www.econbiz.de/10011338384
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Der Werbewirkungskompass: Branchenbericht Telekommunikation
Kayser, Antje
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2001
Persistent link: https://www.econbiz.de/10001610738
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