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~institution:"Information Resources Management Association"
~subject:"Advertising"
~subject:"Brand"
~subject:"Social Web"
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Information Resources Management Association
Springer Fachmedien Wiesbaden
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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Advertising Research Foundation
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Ernst-Moritz-Arndt-Universität Greifswald
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European Advertising Academy
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Expertentagung "Social Media Marketing im Spitzensport" <3., 2015, Ismaning>
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Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
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1
Brand culture and identity ; Volume 3
Information Resources Management Association
-
2019
Persistent link: https://www.econbiz.de/10011918572
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2
Brand culture and identity ; Volume 1
Information Resources Management Association
-
2019
Persistent link: https://www.econbiz.de/10011918589
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3
Brand culture and identity ; Volume 2
Information Resources Management Association
-
2019
Persistent link: https://www.econbiz.de/10011918593
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4
Digital marketing and consumer engagement ; Volume 2
2018
Persistent link: https://www.econbiz.de/10011784386
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5
Digital marketing and consumer engagement ; Volume 3
2018
Persistent link: https://www.econbiz.de/10011784387
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