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~institution:"Innovators Club"
~institution:"Technische Universität Dresden"
~language:"deu"
~subject:"Brand equity"
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Technische Universität Dresden
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Einzigartigkeit von Konsumenten und Marken: eine Symbiose der Eigenschaften
Franck, Anja
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2017
Persistent link: https://www.econbiz.de/10011987948
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