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~institution:"Institut für Demoskopie Allensbach"
~institution:"Planung-und-Analyse-Symposium <2, 1986, Neu-Isenburg>"
~subject:"Werbewirtschaft"
~type_genre:"Mehrbändiges Werk"
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Werbewirtschaft
Media usage
16
Mediennutzung
16
Deutschland
15
Germany
15
Market research
14
Marktforschung
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Promotional materials
14
Werbemittel
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East Germany
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Ostdeutschland
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Verbraucherverhalten
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Zielgruppe
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1991
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Advertising media
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Werbeträger
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06.03.1986
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1992
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1993
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1995
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Advertising industry
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Welt
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Werbewirkung
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Mehrbändiges Werk
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Holm, Karl-Friedrich
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Institut für Demoskopie Allensbach
Planung-und-Analyse-Symposium <2, 1986, Neu-Isenburg>
Ifo-Institut für Wirtschaftsforschung
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Planung-und-Analyse-Symposium <1, 1985, Neu-Isenburg>
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ECONIS (ZBW)
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Werbewirkungsforschung ex ante und ex post : Referate d. 2. Planung-u.-Analyse-Symposiums, 6. u. 7. März 1986 in Neu-Isenburg
Holm, Karl-Friedrich
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