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~institution:"Institut für Handelsmanagement <Münster (Westf)>"
~institution:"Österreichische Werbewissenschaftliche Gesellschaft"
~subject:"Consumer behaviour"
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Institut für Handelsmanagement <Münster (Westf)>
Österreichische Werbewissenschaftliche Gesellschaft
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Wirkung von Country of Origin- und Country of Brand-Effekten : Konsumgüter und Dienstleistungen im Vergleich
Ahlert, Dieter
;
Backhaus, Christof
;
Berentzen, Johannes
; …
-
2007
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