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~institution:"Institut für Medien- und Konsumentenforschung <Erding>"
~source:"econis"
~subject:"Brand image"
~subject:"Service quality"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Glossar enthalten"
~type_genre:"Marktinformation"
~type_genre:"Umfrage"
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Institut für Medien- und Konsumentenforschung <Erding>
Hubert Burda Media Holding Kommanditgesellschaft
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International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
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Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
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Typologie der Wünsche ... : Menschen, Medien, Märkte
Hubert Burda Media Holding Kommanditgesellschaft
;
…
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München : Hubert Burda Media
;
Erding : IMUK
;
München …
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…
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1975 - 2013(2012)
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