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~institution:"Institute for Corporate Culture Affairs <Frankfurt, Main>"
~subject:"Firmenimage"
~subject:"Konsumentenverhalten"
~type_genre:"Beispielsammlung"
~type_genre:"Glossar enthalten"
~type_genre:"Konferenzschrift"
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Institute for Corporate Culture Affairs <Frankfurt, Main>
American Marketing Association
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Gesellschaft für Konsum-, Markt- und Absatzforschung
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AMA Winter Academic Conference <2020, San Diego, Calif.>
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AMA Winter Academic Conference <2021, Online>
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Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
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Gesellschaft zur Erforschung des Markenwesens
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Global Brand Conference <11., 2016, Bradford>
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Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
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International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
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International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
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International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
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International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
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International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
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International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
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Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
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Markendialog <12, 2008, Berlin>
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Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
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Springer Fachmedien Wiesbaden
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Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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European business and brand building : [the papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007]
Segreto, Luciano
(
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)
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2012
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