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~institution:"Institute of Economic Research, Korea University"
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Institute of Economic Research, Korea University
Cowles Foundation for Research in Economics, Yale University
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Optimal quality scores in
sponsored
search
auctions: Full extraction of advertisers' surplus
Yoon, Kiho
-
Institute of Economic Research, Korea University
-
2009
This paper shows that the quality scores in
sponsored
search
auctions can be optimally chosen to extract all the …
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