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~institution:"Institute of Practitioners in Advertising <London>"
~institution:"Summer Educators' Conference <2009, Chicago, Ill.>"
~source:"econis"
~subject:"Marketingtheorie"
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Institute of Practitioners in Advertising <London>
Summer Educators' Conference <2009, Chicago, Ill.>
American Marketing Association
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Enhancing knowledge development in marketing ; Vol. 20
Kamins, Michael A.
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contributor
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2010
Persistent link: https://www.econbiz.de/10003976560
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Marketing
MacIver, Colin
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Institute of Practitioners in Advertising <London>
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1959
Persistent link: https://www.econbiz.de/10002418844
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