Arribas, Ivan; Vila, J.E.; Cervera, J.L. - Instituto Valenciano de Investigaciones Económicas (IVIE) - 2004
In this paper we present a theoretic two-stage model for retailers location and consumers purchase decision. Retailers decision problem is formalized in terms of a zero-sum game, whose payoffs refers to retailers' market share and consumers decision problem is formalized in terms of a discrete...