//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~institution:"International Conference on Research in Advertising <4, 2005, Saarbrücken>"
~subject:"Markenartikel"
~subject:"Markenführung"
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Advertising response"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Markenartikel
Markenführung
Werbung
Advertising
2
Advertising effects
2
Theorie
2
Theory
2
Welt
2
Werbewirkung
2
World
2
Communication
1
Consumer behaviour
1
International
1
International marketing
1
Internationales Marketing
1
Kommunikation
1
Konsumentenverhalten
1
Market research
1
Marktforschung
1
more ...
less ...
Type of publication
All
Book / Working Paper
2
Type of publication (narrower categories)
All
Collection of articles of several authors
2
Konferenzschrift
2
Sammelwerk
2
Aufsatzsammlung
1
Conference proceedings
1
Graue Literatur
1
Non-commercial literature
1
more ...
less ...
Language
All
English
2
Author
All
Diehl, Sandra
2
Terlutter, Ralf
1
Institution
All
International Conference on Research in Advertising <4, 2005, Saarbrücken>
Springer Fachmedien Wiesbaden
11
National Bureau of Economic Research
10
Deutsche Werbewissenschaftliche Gesellschaft
4
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
Advertising Research Foundation
2
European Advertising Academy
2
Helmut-Schmidt-Universität
2
IGI Global
2
IP Deutschland GmbH <Köln>
2
Institute of Canadian Advertising
2
Peter Lang GmbH
2
Springer Gabler <Firma>
2
Österreichische Werbewissenschaftliche Gesellschaft
2
Anheuser-Busch, Inc.
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Bundesverband der Verbraucherzentralen und Verbraucherverbände
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation / Jahrestagung <1., 2014, Mainz>
1
Erasmus Research Institute of Management
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Herbert von Halem Verlag
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <12., 2013, Zagreb>
1
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
ICORIA <9, 2010, Madrid>
1
Institute of Practioners in Advertising
1
J. L. Kellogg Graduate School of Management
1
Macquarie University / Department of Business
1
Market Research Society
1
Marketing Science Institute
1
NetLibrary, Inc
1
New Mexico
1
New Mexico State Highway Commission
1
more ...
less ...
Published in...
All
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
International advertising and communication : current insights and empirical findings
Diehl, Sandra
(
ed.
);
Terlutter, Ralf
(
contributor
)
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003323180
Saved in:
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
Diehl, Sandra
(
ed.
)
-
2005
Persistent link: https://www.econbiz.de/10003011498
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->