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~institution:"International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>"
~subject:"Brand image"
~subject:"Markenführung"
~subject:"New product development"
~subject:"Service quality"
~subject:"Social web"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Festschrift"
~type_genre:"Umfrage"
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Brand image
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Ailawadi, Kusum L.
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Gázquez-Abad, Juan Carlos
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International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
American Marketing Association
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
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Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
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Gesellschaft zur Erforschung des Markenwesens
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GfK Belgium <Körperschaft>
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Global Brand Conference <11., 2016, Bradford>
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Hubert Burda Media Holding Kommanditgesellschaft
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Institut für Medien- und Konsumentenforschung <Erding>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Markendialog <12, 2008, Berlin>
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
Springer Fachmedien Wiesbaden
1
Summer Educators' Conference <2012, Chicago, Ill.>
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Springer Proceedings in Business and Economics
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ECONIS (ZBW)
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Advances in national brand and private label marketing : fourth international conference, 2017
Martínez-López, Francisco J.
(
ed.
); …
-
International Conference on Research on National Brand …
-
2017
Persistent link: https://www.econbiz.de/10011664011
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