van Eijk, N.; Helberger, N.; Kool, L.; van der Plas, A.; … - International Telecommunications Society (ITS) - 2011
informed consent. This paper explores how the new legal situation impacts on behavioral advertising practices via the storing … obtained data, neither do they have obtained users' consent for the storage of cookies. We also found that the majority of … consent regime which lies currently at the heart of Europe's ePrivacy directive. …