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~institution:"Internationella Handelshögskolan, Högskolan i Jönköping"
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Brand equity
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Brand management
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Blombäck, Anna
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Internationella Handelshögskolan, Högskolan i Jönköping
Université Paris-Dauphine (Paris IX)
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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HAL
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Graduate School of Management, St. Petersburg State University
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Wydział Zarządzania i Ekonomii, Politechnika Gdańska
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Department of Economics and Business, Universitat Pompeu Fabra
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Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
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Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
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Instituto sobre Desarrollo Empresarial (INDEM), Universidad Carlos III de Madrid
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Lithuanian University of Agriculture
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International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
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Jung von Matt AG <Hamburg>
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Realizing the value of Family Business Identity as Corporate Brand Element — A Research Model
Blombäck, Anna
-
Internationella Handelshögskolan, Högskolan i Jönköping
-
2011
circumstances the portrayal of a family business identity influences corporate
brand
equity
. Research in brand management clarifies …
Persistent link: https://www.econbiz.de/10010626186
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