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~institution:"Karlsruher Institut für Technologie / Fakultät für Wirtschaftswissenschaften"
~institution:"Verlag Dr. Kovač"
~subject:"Konsumentenverhalten"
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Verlag Dr. Kovač
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Needmining : automated analytical support for customer need elicitation
Kühl, Niklas
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2017
Persistent link: https://www.econbiz.de/10011875546
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Consumer engagement behaviors : motivationale Determinanten und Wirkungen der Ausübung markenbezogener Handlungen im Kontext von Facebook-Markenseiten
Isenberg, Marcel
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2016
Persistent link: https://www.econbiz.de/10011534260
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