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~institution:"Kraft Foods Deutschland GmbH & Co. KG"
~subject:"Brand loyalty"
~subject:"Markenimage"
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Kraft Foods Deutschland GmbH & Co. KG
Springer Fachmedien Wiesbaden
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NetLibrary, Inc
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Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
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Lehmanns Media GmbH
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American Marketing Association
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Brandsboard e.V.
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Center for Economic Research <Tilburg>
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Credit Suisse Group AG
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Institute for Corporate Culture Affairs <Frankfurt, Main>
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International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
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International Institute for Environment and Development
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Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
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Julius-Maximilians-Universität Würzburg
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Konferenz Kulturbranding <3, 2009, Offenbach am Main>
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Marketing zwischen Theorie und Praxis e.V. / Alumni
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Martin-Luther-Universität Halle-Wittenberg
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Society for Consumer Psychology.
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Universitat Pompeu Fabra / Departament d'Economia i Empresa
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Toblerone : die Geschichte eines Schweizer Welterfolgs
Feuz, Patrick
;
Tobler, Andreas
;
Schneider, Urs
;
Feuz, Patrik
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003608361
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