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~institution:"Leuphana Universität Lüneburg"
~subject:"Bayes-Statistik"
~subject:"Deutschland"
~subject:"Portfolio selection"
~type_genre:"Conference paper"
~type_genre:"Hochschulschrift"
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Multi-channel advertising effectiveness : modeling user behavior and approaches for decision support in real-time advertising
Stange, Martin
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2017
Persistent link: https://www.econbiz.de/10011654073
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