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~institution:"Leuphana Universität Lüneburg"
~subject:"Investitionsgütermarketing"
~subject:"Kraftfahrzeugindustrie"
~subject:"Markenimage"
~subject:"Theory"
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Leuphana Universität Lüneburg
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Connecting brand identity and consumer-based brand equity for tourism destinations : a structural model of leisure visitors’ destination brand associations
Hodson, Julian Michael
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2021
Persistent link: https://www.econbiz.de/10012420330
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