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~institution:"Lingnan University"
~language:"eng"
~language:"nld"
~source:"base"
~subject:"marketing decision making"
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marketing decision making
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Albaum, Gerald S.
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Lingnan University
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School of Marketing and International Business
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University of Western Sydney
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A comparative study of the management styles of marketing managers in Australia and the People's Republic of China
Poon, Patrick
;
Evangelista, F. U.
;
Albaum, Gerald S.
-
Lingnan University
;
University of Western Sydney
;
…
-
2005
literature in
international
marketing and management. It is imperative for managers to understand how cultures affect the …
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