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~institution:"Münsteraner Marketing-Symposium <5, 1999, Münster (Westf)>"
~person:"Huber, Frank"
~person:"Meffert, Heribert"
~subject:"Brand management"
~subject:"Dienstleistungsmarketing"
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Huber, Frank
Meffert, Heribert
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Münsteraner Marketing-Symposium <5, 1999, Münster (Westf)>
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
7
Bundesvereinigung City- und Stadtmarketing Deutschland
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Excellence im Marketing - Erfolgsfaktoren im Wandel : Dokumentation des 5. Münsteraner Marketing-Symposiums aus Anlass des 30-jährigen Bestehens des Instituts für Marketing an der...
Meffert, Heribert
(
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)
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2000
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