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~institution:"Marketing Science Institute <Cambridge, Mass.>"
~subject:"Marketingtheorie"
~type_genre:"Book section"
~type_genre:"Fallstudiensammlung"
~type_genre:"Sammelwerk"
~type_genre:"Wörterbuch"
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Reflections on the futures of marketing : practice and education
Lehmann, Donald R.
(
ed.
);
Jocz, Katherine E.
(
contributor
)
-
1997
Persistent link: https://www.econbiz.de/10000646730
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