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~institution:"Marketing-Centrum <Münster (Westf)>"
~person:"Halk, Oliver"
~person:"Meffert, Heribert"
~subject:"Markenführung"
~subject:"Marketingtheorie"
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Markenführung
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Halk, Oliver
Meffert, Heribert
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Marketing-Centrum <Münster (Westf)>
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
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Münsteraner Führungsgespräch <38, 2000, Münster (Westf)>
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ECONIS (ZBW)
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Relational Branding : beziehungsorientierte Markenführung als Aufgabe des Direktmarketing
Meffert, Heribert
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2002
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