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~institution:"National Bureau of Economic Research"
~institution:"Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde"
~language:"eng"
~language:"ind"
~person:"Geuens, Maggie"
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Consumer behaviour
4
Konsumentenverhalten
4
Advertising effects
2
Internet
2
Promotional materials
2
Werbemittel
2
Werbewirkung
2
Airport
1
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Geuens, Maggie
Van den Poel, Dirk
13
Hamermesh, Daniel S.
8
De Clercq, Marc
7
Rayp, Glenn
7
Van de Gaer, Dirk
7
Verbeke, Tom
7
Buyens, Dirk
6
Clarysse, Bart
6
Poels, Geert
6
Schoors, Koen
6
Vanhoucke, Mario
6
Hall, Robert E.
5
Ooghe, Hubert
5
Pelsmacker, Patrick de
5
Pozzi, Lorenzo
5
Redding, Stephen J.
5
Stiglitz, Joseph E.
5
De Vos, Ans
4
Deloof, Marc
4
Dentchev, Nikolay A.
4
Eaton, Jonathan
4
Fernández-Villaverde, Jesús
4
Heene, Aimé
4
Helpman, Elhanan
4
Merlevede, Bruno
4
Neumark, David
4
Omey, Eddy
4
Peersman, Gert
4
Rauch, James E.
4
Rossi-Hansberg, Esteban
4
Albrecht, Johan
3
Athey, Susan
3
Atkeson, Andrew
3
Auclert, Adrien
3
Auerbach, Alan J.
3
Balcaen, Sofie
3
Barro, Robert J.
3
Baxter, Marianne
3
Beaudry, Paul
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National Bureau of Economic Research
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
8
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ECONIS (ZBW)
8
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1
Implicit attitudes toward green consumer behavior
Vantomme, Delphine
;
Geuens, Maggie
;
De Houwer, Jan
; …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001999821
Saved in:
2
Assessing the impact of offline URL avertising
Geuens, Maggie
;
Vantomme, Delphine
;
Goessaert, Geert
; …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001749314
Saved in:
3
The four dimensional impact of color on shoppers' emotions
Brengman, Malaika
(
contributor
);
Geuens, Maggie
(
contributor
)
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001924707
Saved in:
4
Segmenting internet shoppers based on their web-usage-related lifestyle : a cross-cultural validation
Brengman, Malaika
;
Geuens, Maggie
;
Weijters, Bert
; …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001924740
Saved in:
5
Developing a typology of airport shoppers
Geuens, Maggie
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001924756
Saved in:
6
Media context and advertising effectiveness : the role of context appreciation and context-ad similarity
Pelsmacker, Patrick de
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001749308
Saved in:
7
The role of humor in the persuasion of individuals varying in need for cognition
Geuens, Maggie
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001736151
Saved in:
8
Developing a short affect intensity scale
Geuens, Maggie
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001749304
Saved in:
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