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~institution:"NetLibrary, Inc"
~institution:"Nomos Verlagsgesellschaft"
~subject:"E-commerce"
~subject:"Electronic Commerce"
~subject:"Marketingtheorie"
~subject:"Online-Publikation"
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E-commerce
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Marketingtheorie
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ECONIS (ZBW)
18
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1
Web-Tracking im E-Commerce : Erfolgsmessung von Retargeting- und Prospecting-Maßnahmen mit Google und Facebook
Berg, Christian
-
2018
-
1. Auflage
Persistent link: https://www.econbiz.de/10011925964
Saved in:
2
Wettbewerb 2016 : Hauptgutachten : includes an English summary
Monopolkommission
-
2016
-
1. Auflage
Persistent link: https://www.econbiz.de/10011573596
Saved in:
3
Online-Märkte und Wettbewerbsrecht : Implikationen der Platform Revolution für das EU-Vertriebskartellrecht
Kumkar, Lea Katharina
-
2017
-
1. Auflage
Cover -- Einleitung -- A. Platform Revolution - von der Pipeline zur Plattform -- B. Platform Revolution - Fluch oder Segen? -- C. Plattform-Nutzer-Vereinbarungen -- D. Plattformverbote -- E. Ziel und Gang der Untersuchung -- F. Abgrenzung des Untersuchungsgegenstands -- Erstes Kapitel:...
Persistent link: https://www.econbiz.de/10011924045
Saved in:
4
Online-Märkte und Wettbewerbsrecht : Implikationen der Platform Revolution für das EU-Vertriebskartellrecht
Kumkar, Lea Katharina
-
2017
-
1. Auflage
Persistent link: https://www.econbiz.de/10012170966
Saved in:
5
Plattformen : Geschäftsmodelle und Verträge
Blaurock, Uwe
(
ed.
);
Schmidt-Kessel, Martin
(
ed.
); …
-
Tagung Plattformen - Geschäftsmodelle und Verträge …
-
2018
-
1. Auflage
Persistent link: https://www.econbiz.de/10011893152
Saved in:
6
The financial services
marketing
handbook : tactics and techniques that produce results
Ehrlich, Evelyn
-
2004
-
1st ed
maintain brand equity. This book gives
marketing
and sales professionals the information they need to produce maximum value … from each
marketing
dollar. Anyone in the financial industry can benefit from this book, from senior corporate management …
marketing
plans. Researching your plan. Quantitative market research. Qualitative research. The elements of the plan. The SWOT …
Persistent link: https://www.econbiz.de/10011479675
Saved in:
7
Does your
marketing
sell? : the secret of effective
marketing
communications
Moore, Ian
-
2005
Persistent link: https://www.econbiz.de/10011479654
Saved in:
8
Marketing
research : text and cases
Wrenn, Bruce
-
2002
This step-by-step textbook shows students how to design, conduct, and interpret market research.
Marketing
research … the proper research design and on to advice on successfully presenting results.
Marketing
research provides clear …
Persistent link: https://www.econbiz.de/10011479544
Saved in:
9
The advertised mind : ground-breaking insights into how our brains respond to advertising
Du Plessis, Erik
-
2005
"In The Advertised Mind du Plessis draws on the very latest research into the workings of the human brain undertaken by psychologists, neurologists and artificial intelligence specialists. He uses this research to suggest why emotion is such an important factor in establishing a firm memory of...
Persistent link: https://www.econbiz.de/10011479699
Saved in:
10
The brand
marketing
book : creating, managing, and extending the value of your brand
Marconi, Joe
-
2000
into trouble -- Brand "personality" and extension positioning : a brand
marketing
casebook -- A crash course in brand …
marketing
-- Brand
marketing
: today and tomorrow …Internationally respected
marketing
consultant Joe Marconi shows how to build a "value-added" brand in today …
Persistent link: https://www.econbiz.de/10011479614
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