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Mythos oder Magie? : Gattungsmarken in US Supermärkten ; Ein Sonderbericht der A. C.
Nielsen
Company
Parks, Jim
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1982
Persistent link: https://www.econbiz.de/10002612753
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Der Testmarkt und sein Messinstrument Handelsforschung
Stern, Horst W. E.
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1972
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Sonderdr
Persistent link: https://www.econbiz.de/10000161537
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