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~institution:"Nielsen Marketing Forschung"
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Gattungsmarke
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USA
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Parks, Jim L.
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Nielsen Marketing Forschung
A. C. Nielsen Company <Frankfurt, Main>
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Gattungsmarken in US Supermärkten : Mythos oder Magie?
Parks, Jim L.
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1982
Persistent link: https://www.econbiz.de/10003557438
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