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~institution:"Oxford Institute of Retail Management"
~subject:"Einzelhandel"
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Einzelhandel
Beziehungsmarketing
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Europa
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Sopanen, Sari
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Oxford Institute of Retail Management
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
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A. C. Nielsen Company <Northbrook, Ill.>
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Berlin / Senatsverwaltung für Wirtschaft und Betriebe
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Bundesverband des Deutschen Textil-Einzelhandels
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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Universität <Essen> / Lehrstuhl für Betriebswirtschaftslehre, insbesondere Marketing und Handel
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ayway media GmbH
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Oxford reports on retailing
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Customer loyalty schemes in retailing across Europe
Sopanen, Sari
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1996
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